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axe:

AXE X TUMBLR CREATRS NETWORK

Style isn’t just about the scent, the sneakers, the slickback—it’s how you make a look your own.

The inaugural New York Fashion Week: Men’s has hit. From backstage to the streets, we’re keeping a keen eye on the menswear mania. Enter: two of the most creative Tumblr artists.

We’ve asked Tumblr artists, Joel Castillo, and photographer, Ryan Plett, to step backstage as we groom, style, and ready models for the runway. Follow along for unexpected menswear moments and behind-the-scenes grooming.

GIF by Joel Castillo
Photography by Ryan Plett

What fresh hell is this

Alex Heberling

Alex Heberling here. I own the place.

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