One of the neatest things I’ve learned from having developed a true crime obsession over the last several years is this convoluted rabbit hole about a furniture store. (You can hear about all this on the Already Gone podcast.)
See, once there was a dude in Michigan who owned a furniture company franchise called Joshua Doore, and the company had this hilarious adorable and/or vaguely predatory???? earworm-y jingle that was known all over the region back in the 70s.
If you can’t play it here ^ go look it up on YouTube at some point because it’s a hoot, as long as you don’t mind the idea of having a (creepy??) uncle in the furniture business. This jingle is the best. It’s got not one, but TWO dramatic key changes! It’s got people jumping out of crates! I LOVE IT.
Except the dude who owned the business, Harvey Leach, was mysteriously murdered in what most people believe to have been a mob hit.Â
And after that, everybody in Michigan changed the jingle from:
You’ve got an uncle in the furniture business: Joshua Doore! Joshua Doore!
to:
You’ve got an uncle in the furniture business — not anymore!Â
Which I think is honestly hysterical.
BUT THEN, just when you think Joshua Doore’s legacy ends in infamy, randomly, some furniture store in South Africa franchised the name of the business, the trademark jingle, and the classic commercial, and they’re still making the jingle today, so now when you google Joshua Doore you get this:
And idk it just makes me really happy to know that Joshua Doore’s legacy lives on in the form of a bunch of people continuing to sing and dance about furniture with the most earwormy cheesy jingle of all time.
Thanks, Serial, for ultimately bringing me this knowledge.
