Cutting the cost of Culture

writersavvy:

As some of my readers may know, one of my day jobs is in Audience Development in a large theatre company. Today it was released to the press that we ended last season in a deficit composed of a few million dollars. I’m sure the news was startling for many who have already lost a significant amount of local theatres, museums, and other cultural buildings due to tough economic times.

For those behind the scenes, it didn’t come as a huge surprise. There has been a rather significant shift in audience members forgoing purchasing their tickets in advance. They know if the venue is in a desperate state they’ll sell off tickets to recoup some loss, rather than swallow the bulk of it. Unfortunately this was trained and engraved into them during the economic crash. The resounding effect has been detrimental. 

I don’t think this is a trend that only applies to large cultural landmarks. I have seen it in the artist alleys as well. People will admire a piece of art and say ‘I’ll come back on Sunday, it might be on sale’. They of course do return on the Sunday only to be disappointed that someone purchased it at full price, or when they realize I rarely discount my merchandise.

I’ve had my fair share of hagglers as well, and those who wish my work was free- they have had no success at my table. But there are those who do give in- who mark down their prints on the last day for the patrons who refused to appreciate its true value.

But what is the cost of cutting the perceptive value of arts and culture in our communities? We have already seen galleries and other artistic venues close their doors due to bankruptcy. If the trend of undercutting artists in the alley or over commissioned work continues to fester- it won’t be long until being an artisan holds no luster. Why would it, when it empties your pockets instead of balancing them? Dreams can only take you so far before you die of starvation.

Next time you are thinking of seeing a live show, or wandering through the artist alley admiring work- remember that purchasing art at its retail rate is worthwhile. It may not be the free ticket you desire- but it’s what keeps the venue or artist you love alive and flourishing. It has a positive and honest impact on keeping the arts alive.